Zinova is building a new kind of financial partner for Sweden’s small and medium-sized businesses. The company’s ambition is to reduce friction in business financing by combining modern digital tools with real human understanding, giving entrepreneurs faster, more relevant and more tailored financial services. On its website, Zinova describes how companies will be able to connect their accounting system so Zinova can understand the business “for real” and provide tailored financial services and loans.

To support this ambition, Zinova has chosen Zwapgrid’s Open Accounting platform.

“At Zinova, we build our business model around close, personal relationships with SME customers. Accounting data is central to how we understand and support them, and Zwapgrid gives us the Open Accounting infrastructure we need to access that data in a scalable and secure way”, says Jonas Blomqvist at Zinova.

By using Zwapgrid, Zinova can connect to accounting and ERP systems through one harmonised API instead of building and maintaining multiple individual integrations. This gives Zinova access to structured, standardised and up-to-date accounting data, enabling a more data-driven foundation for credit assessment, customer onboarding and financial insight.

For Zinova, Open Accounting is not just a technical integration. It is part of the foundation for a new banking experience for SMEs, where financing can be based on a more current and accurate understanding of the customer’s business.

Zinova has publicly positioned itself as a new financial partner for entrepreneurs and SMEs, initially focused on financing and advisory, with the long-term ambition to develop into a full-scale bank. 

Zwapgrid’s role is to provide the Open Accounting infrastructure that makes this possible at scale. Instead of spending time building separate accounting integrations, Zinova can focus on its core mission: helping entrepreneurs access capital faster, with less friction and with a better understanding of their actual business.

“Zinova represents exactly the kind of ambitious financial innovator Open Accounting was built for. They are rethinking SME banking from the ground up, and we are proud to provide the accounting data infrastructure that helps make faster, smarter and more relevant financial services possible,” says Leo Berghald, CEO and Founder of Zwapgrid.